Asset Eater

Asset Eater in the Chrome browser.

The Asset Eater Chrome extension is a tool I built to improve developer efficiency at work. At the click of a button, it downloads multiple files from Google's DoubleClick platform in a fraction of the time it would take to do so manually.

The idea for Asset Eater was conceived through my daily activities working at Sky. Part of our process when creating new digital banners is to duplicate existing creatives, before amending them to suit a new campaign. This process involves accessing the existing assets in DoubleClick, before saving each one individually to your local machine to begin making amendments.

This is time-consuming and frustrating, especially if there are a large number of assets to download, or a large number of creative sizes to download. There is no easy way to do it, other than right click > save as on every single asset, removing the random generated string that Google prepends to the beginning of each filename.

Asset Eater in use.

Asset Eater eliminates this problem entirely. Rather than saving each file individually, when viewing a folder full of assets you simply click on the Asset Eater icon to bulk download them. Every single asset on the page will be saved immediately into your downloads folder, conveniently placed inside a matching named sub-folder. Repeat the process in multiple directories and you end up with a group of folders containing all your assets to work on locally.

Assets placed in sub-folders.